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| Toyota changes manufacturing process | |||
| An issue of Businessweek (April 7,
1997) revealed how Toyota president Hirosi Okuda has
committed his organization to investing $13.5 billion on
new automobile production capacity by 2000. Okuda decided
that rather than produce vehicles in a few, gigantic
production plants, Toyota will instead manufacture
lower-cost, localized automobiles in smaller, regional
plants. He hopes to almost double Toyota’s market
share. To see this process through, Toyota amassed a $20 billion treasury and concentrated on cutting costs across the board. The complete text of this article is available online at: |
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